Monday, August 4, 2014

If you can't spell it, don't put it online.

Radio stations...and TV stations...have tried very hard to embrace the internet as a way to reach more listeners/viewers. As I discussed before, specifically for radio, a website is only viable to a small market station when it is for a news/talk/information station.

As such, if you are going to put your news content, local obituaries, sports, and other information on the website, take the time to spell the words correctly, and use proper grammar in the process.

Sounds pretty obvious, one would think. But one of the unfortunate side-effects of this wonderful thing we call the internet has been the revelation that there are so many "educated" people who have been exposed as unable to spell or form a proper sentence in print.

I'm not talking about the general public here, I'm talking about radio and TV reporters and broadcasters, and those responsible for not only reading that news but also then putting it on the internet. In the case of television, they do a solid job of checking their work and presenting it online free of error, for the most part. Good work by them!

But as I scour radio station websites from around the country, it is appalling to see so many mistakes. It is not limited to news and sports stories, either. Many times, I have found errors in ad banners or tiles that they've sold to sponsors! Misspelled words, run-on sentences, poor grammar, lousy punctuation, and the overall appearance that the guy you listened to read the news this morning really isn't very smart, nor is the salesperson who designed your online ad.

That needs to be changed, radio. I have tried to correct people on radio discussion boards in the nicest way possible, and am immediately hit with "ooh, look out, it's the grammar police" or "it doesn't matter how you spell it if you're only saying it on the radio". They defend their mistake with nonchalance at one end and trying to bully their way out of it on the other.

I say bullshit to your bullying. Learn how to spell. Be a professional. If you have content on the web, make sure it is presented with correctly spelled words and proper punctuation. If you can't do that simple thing, ask for help from someone in the building who can. Either that, or just keep doing what you're doing and not care about it, and see how that goes next time you apply for a position where the employer actually does care about it.


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